Establishing Strategic Change in Organization Free Essay Example, 1750 words

The first step in establishing a strategic change in the organization will be creating urgency within the organization. The marketing research, sales and market research team will examine the competitive and market realities. This will help in determining and discussing present and potential crisis as well as critical opportunities that may arise in the future during the establishment of the sustainable strategy program. Establishing a dominant Guiding CoalitionIn this case, power, authority, and confidence of the top management will be important aspects in creating the required change. For instance, it is important that the head of operations, who was at first skeptical of the change process, accepts and promotes the change program in his own department. This can be achieved by conducting regular meetings and discussion forums among the leaders. Creating an appropriate and strong visionThe third stage in this change management process will be to set a strong and appropriate visio n for all team members. This will help in directing the change process on the right path. Also, we will make sure that the vision is strategic and feasible (Diefenbach 2007). We will write a custom essay sample on Establishing Strategic Change in Organization or any topic specifically for you Only $17.96 $11.86/pageorder now The current realities of our company such as overall profits and revenues, capital, reputation in terms of a sustainable firm as well as demand from local customers will be considered. Apart from that, the vision will also cover the interest of stakeholders involved in the organization. The goals will be attainable and realistic. The goals contemplated by the product innovation director such as eliminating 25 percent of the waste produced by manufacture redesign and GHG reduction by 15 percent in two years was considered achievable. Communicating the desired visionWe will use every possible channel or vehicle in order to communicate the desired vision. This may involve creating role models in different departments as well as establishing new behaviors. For instance, vision for sustainable change management will consist of factual and visual data regarding the changes and achievements after two years. This will help team members as well as leaders to comprehend the final result of their efforts and hard work.